What we did
- Strategic interviews
- User needs assessment
- Feature definition
- Prioritization
- Roadmap creation
Emergency design for an emergency project
When Rede D'Or approached us to help in the fight against Covid-19, we knew immediately that time would be a critical factor for the project. Two or three days could make the difference in the treatment of many patients in critical condition. Because of this, we designed a completely customized workflow from scratch to fit the company's reality.
The project scenario was clear, but the challenge was significant: how to monitor the Covid-19 combat protocol across more than 50 hospitals and integrate information to propose a more effective treatment model? Furthermore, we knew that doctors had to be the priority. Any proposal should not directly interfere with how each hospital operated.
The experience and composure to adapt
Given the challenge and the urgency of the project, we chose to adapt our Design Inception model. We conducted a process that consisted of only two multidisciplinary sessions, four hours each, and two days of strategic meetings to guide decision-making.
For this project, we brought our experience and a completely blank slate (or board, in this case). All activities and dynamics were planned the day before. We chose this strategy because we didn't want to be 'stuck' to a framework, and since we had no time to lose, we accepted the risk of building the process while it was being executed.
One eye on the clock and the other on the delivery
Our bet on a more flexible Inception process yielded excellent results. We were able to conduct the dynamics very assertively and optimized every interaction we had with the doctors and professionals on the front lines of the fight against the disease.
Our deliverable was the design of an action plan for implementing the solution. Based on the mapped challenges and opportunities, we created a roadmap of very short, short, and medium-term actions to generate value for Rede D'Or as quickly as possible. In the end, our MVP proposal required only two weeks to be 100% developed, executed, and made available to the entire hospital network.