Leading the design chapter in Stone's Banking unit, serving over 3.7M customers and more than R$11B in deposits, across 8 squads over 3 tribes. Setting the vision, frameworks and quality bar for delivery at scale; leading structural initiatives to integrate AI into how the team works, from internal tooling and process redesign to AI agents that raise the quality of delivery and review. Led the design evolution of Stone's entire investment products portfolio, from early MVP to one of the company's most strategic offerings.

Co-founded a strategic design consultancy recognized three times at the iF Design Award, for projects with Unimed-VR, Lello Imóveis and Mamboo. Over 6 years, partnered with some of Brazil's most influential companies across industries: Stone, Banco do Brasil, SulAmérica, Prudential, Dasa, Rede D'Or, Aché, Energisa, Lello, Grupo Cataratas and Firjan. Peaked at 15 people across design, strategy and operations; led business development, multidisciplinary project squads and long-term client relationships. Selected work from this period is featured below.

Service Design specialist embedded across areas of one of Brazil's largest telecom companies. Helped structure and launch a new internal area focused on customer-centered innovation, designed a research-based product roadmap and led the redesign of the IVR system used across the company's call centers.

As a Design Thinking and Digital Strategy specialist, understood customer needs and created strategies to enhance their experience. In just over a year, created three new mobile apps and made many improvements to digital channels, also acting as Scrum Master to ensure the apps were built as intended.